Crystal Bridges: Omni-channel Brand Concepts
Project Overview The goal was to translate the museum’s established aesthetic into high-converting social media assets and event collateral without losing its high-art sensibility.
The Strategy
- Brand Alignment: Maintained strict adherence to the institution's visual hierarchy while adapting layouts for mobile-first social platforms.
- Conversion Focus: Designed clear "Call to Action" (CTA) elements for digital ads intended to increase ticket page click-through rates.
- Event Marketing: Created a cohesive visual system for event signage that bridges the gap between the digital promotional experience and the on-site guest experience.
Skills Applied: Digital Marketing Strategy, Layout Design, Brand Stewardship, Event Graphics.
Crystal Bridges: Brand Concepts
Social Media Marketing Collateral Concept - Optimized for Mobile Conversion.
