Project Overview This project simulates the end-to-end creative process of launching a private label brand, from initial logo conceptualization to final retail packaging.
The Strategy
- Category Trend Analysis: Applied current market trends in typography and color theory to create apparel graphics that appeal to modern outdoor enthusiasts.
- Merchandising & Packaging: Developed "shelf-ready" product concepts and garment trims (tags/labels) to ensure a premium unboxing experience.
- Visual Consistency: Executed a unified design language across physical products (headwear and apparel) and digital touchpoints to demonstrate scalability across product families.
Skills Applied: Apparel Graphic Design, Packaging Design, Visual Merchandising, Brand Identity.
Banner & Oak
Outdoor Cap Company
Trophy Tracker
Legendary Headwear
Crystal Bridges Museum
Product Design: Retail Merchandising Concepts